EcomRelays

Executive Overview

High-level summary of the 12-month scaling plan for EcomRelays. This dashboard aggregates key performance indicators based on the "Base Case" scenario.

Total Customers (M12)
65
▲ From 4 in M1
Proj. Monthly Rev (M12)
$--
Recurring & Fees
Break-even Month
M--
Projected
Avg Store Growth
10%
Month-on-Month

Revenue vs. Cost (First 12 Months)

Strategic Thesis

  • 1

    Partnership Model: 50/50 profit split minimizes friction. Client bears CAPEX; EcomRelays handles OPEX execution.

  • 2

    Lagged Profitability: Revenue is back-loaded. Stores mature in Month 4, creating a "Hockey Stick" equity profit curve starting Month 5.

  • 3

    Aggressive Scaling: Marketing spend increases 5% MoM, driving customer acquisition from 4 to 65 accounts in Year 1.